I was looking through a newspaper this week and came across an ad for a “cosmetic surgeonâ€� and his face lift using a laser, with before and after photos. The photos were interesting- a rather dramatic result was shown, with the caption “before face liftâ€� and “after face liftâ€�. Examining the photos a bit more carefully, I noticed a couple of classic tricks that advertisers can use… Firstly, in the “afterâ€� photos, the woman was wearing a significant amount of makeup- she was “dolled upâ€� as my grandmother used to say. (more…)