I was looking through a newspaper this week and came across an ad for a “cosmetic surgeon” and his face lift using a laser, with before and after photos. The photos were interesting- a rather dramatic result was shown, with the caption “before face lift” and “after face lift”. Examining the photos a bit more carefully, I noticed a couple of classic tricks that advertisers can use… Firstly, in the “after” photos, the woman was wearing a significant amount of makeup- she was “dolled up” as my grandmother used to say. (more…)